PROTOTIE Enters Strategic Partnership with U.S. Motor & Lifestyle Show 'HIN'… Supporting Asian Talent in Expanding to North America
Purple Lee is performing at the 'HIN x Prototie Kick-off Party' held in Las Vegas.
PROTOTIE, an AI-driven global talent-matching company led by CEO Park Seung-hyun, has entered into a strategic partnership with the U.S.-based automotive and lifestyle show brand HIN (Hot Import Nights) to support Asian talent in entering the North American market.
On the 4th, PROTOTIE announced that it signed a partnership agreement with HIN on the 2nd (local time) at The Cosmopolitan of Las Vegas to collaborate on the deployment of global talent and joint ventures in the entertainment and technology sectors.
The signing ceremony was attended by PROTOTIE CEO Park Seung-hyun, Executive Director Kim Ban-ji, and dance influencer "Purple Lee," alongside HIN CEO Michael Munar and representatives from the global hospitality firm Tao Group.
Under this agreement, PROTOTIE will serve as an exclusive agency partner, facilitating the participation of talent from across Asia—including South Korea, Taiwan, and Japan—such as racing models, cosplayers, and content creators, in major HIN events and large-scale U.S. MMA sports events. Furthermore, should HIN launch an Asian tour, PROTOTIE will oversee the planning and operations of those events.
HIN is a brand that hosts festivals in the U.S. and global markets, combining automotive tuning shows, motorsports, live music performances, and lifestyle pop-up experiences.
From left: PROTOTIE CEO Park Seung-hyun and HIN co-founder/CEO Michael Munar
The two companies plan to co-develop various programs for the "2027 HIN Tour"—set to begin in 2027—including a "Miss HIN" pageant, K-Pop dance contests, and stage performances. The partnership also includes a technical collaboration aimed at matching global talent. Prototie plans to integrate its proprietary platform, "Prototie AI"—which analyzes the images of individuals and brands to connect them with suitable models and influencers—into HIN’s entertainment casting system. This integration will establish an unified infrastructure to support the management of international model profiles, matching for global events, and the registration of fan meetings.
An event was also held to commemorate the partnership. K-pop performer E-Purple was officially invited to perform at the "HIN Kickoff Party," hosted at the Marquee Nightclub in Las Vegas. E-Purple took to the main floor just before the headlining set by DJ VICE, engaging with local event organizers and attendees.
Through this collaboration, Prototie intends to leverage its AI-driven talent-matching technology alongside HIN’s global event network to support Asian models and creators in their overseas endeavors and to expand its entertainment business.
Banji Kim, Director of Entertainment at Prototie, stated, "This strategic partnership with HIN serves as a bridgehead for talented Asian models and artists to enter the U.S. mainstream stage and major sporting events." He added, "Together with HIN, we plan to organize various K-content showcases and Asian tours, while also expanding our efforts to recruit global talent."
He further noted, "We also intend to attract global sponsors, including plans for a large-scale joint after-party during CES 2027."